Items where Author is "Leichnig, A"
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Article
Thornton, S, Henneberg, SC, Leichnig, A and Naude, P 
ORCID: https://orcid.org/0000-0002-4019-0393
(2019)
It's in the mix: how firms configure resource mobilization for new product success.
Journal of Product Innovation Management, 36 (4).
pp. 513-531.
ISSN 0737-6782