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It's in the Mix: How Firms Configure Resource Mobilization for New Product Success

Thornton, S, Henneberg, SC, Leichnig, A and Naude, P ORCID logoORCID: https://orcid.org/0000-0002-4019-0393 (2019) It's in the Mix: How Firms Configure Resource Mobilization for New Product Success. Journal of Product Innovation Management. ISSN 0737-6782 (Unpublished)

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