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    Items where Author is "Leichnig, A"

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    Thornton, S, Henneberg, SC, Leichnig, A and Naude, P ORCID logoORCID: https://orcid.org/0000-0002-4019-0393 (2019) It's in the mix: how firms configure resource mobilization for new product success. Journal of Product Innovation Management, 36 (4). pp. 513-531. ISSN 0737-6782

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