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Article

Bag, Surajit ORCID: https://orcid.org/0000-0002-2344-9551, Rahman, Muhammad Sabbir, Srivastava, Atul Kumar, Shrivastav, Santosh Kumar and Naude, Peter ORCID: https://orcid.org/0000-0002-4019-0393 (2024) Investigating the Overdependence on Supply Chain Partners, Exploitation, and Willingness to Focus on Sustainability Performance in Business-to-Business Firms. Organization and Environment, 37 (4). pp. 549-580. ISSN 1086-0266

Bag, Surajit ORCID: https://orcid.org/0000-0002-2344-9551, Rahman, Muhammad Sabbir, Naude, Peter ORCID: https://orcid.org/0000-0002-4019-0393 and Srivastava, Gautam (2024) Examining buyers’ attitudes toward climate change policy and their firms’ corporate reputation: the serial mediation effect of suppliers’ engagement and commitment. Journal of Business-to-Business Marketing. pp. 1-24. ISSN 1051-712X

Keegan, Brendan James, Dennehy, Denis and Naude, Peter ORCID: https://orcid.org/0000-0002-4019-0393 (2024) Implementing artificial intelligence in traditional B2B marketing practices: an Activity Theory perspective. Information Systems Frontiers: a journal of research and innovation, 26 (3). pp. 1025-1039. ISSN 1387-3326

Van Rensburg, Deryck J ORCID: https://orcid.org/0000-0001-9127-934X, Naude, Peter ORCID: https://orcid.org/0000-0002-4019-0393 and Fayena, Izak (2024) Strategic investments in entrepreneurial brand ventures by large incumbents. Journal of Strategy and Management, 17 (1). pp. 140-166. ISSN 1755-425X

Najafi Tavani, Saeed ORCID: https://orcid.org/0000-0001-7401-7823, Naude, Peter ORCID: https://orcid.org/0000-0002-4019-0393, Smith, Paul ORCID: https://orcid.org/0000-0002-3772-8375 and Khademi-Gerashi, Mehdi (2023) Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity. Industrial Marketing Management, 108. pp. 263-275. ISSN 0019-8501

Najafi Tavani, Saeed ORCID: https://orcid.org/0000-0001-7401-7823, Zaefarian, Ghasem, Robson, Matthew, Naude, Peter ORCID: https://orcid.org/0000-0002-4019-0393 and Abbasi, Faramarz (2022) When customer involvement hinders/promotes product innovation performance: the concurrent effect of relationship quality and role ambiguity. Journal of Business Research, 145. pp. 130-143. ISSN 0148-2963

Thornton, S, Henneberg, SC, Leichnig, A and Naude, P ORCID: https://orcid.org/0000-0002-4019-0393 (2019) It's in the mix: how firms configure resource mobilization for new product success. Journal of Product Innovation Management, 36 (4). pp. 513-531. ISSN 0737-6782

Naude, P ORCID: https://orcid.org/0000-0002-4019-0393 and Sutton-Brady, C (2019) Relationships and Networks as Examined in Industrial Marketing Management. Industrial Marketing Management, 79. pp. 27-35. ISSN 0019-8501

Francescucci, A, Henneberg, SC and Naude, P (2018) Scale development for the inter-firm market orientation concept. Journal of Business and Industrial Marketing, 33 (3). pp. 253-264. ISSN 0885-8624

Conference or Workshop Item

Mandjak, T, Balaid, S and Naude, P (2017) The development of trust over time in the Tunisian Automotive Sector. In: 22nd CBIM 2017 Academic Workshop, 19 June 2017 - 21 June 2017, Stockholm. (Unpublished)

Barbatt, V, Bousquet, F, Zolkiewski, J and Naude, P ORCID: https://orcid.org/0000-0002-4019-0393 (2017) Supportive networks among companies: Key factors of success and failure. In: IMP Conference 2017, 05 September 2017 - 08 September 2017, Kuala Lumpur. (Unpublished)