Browse by Author

Article

Fenton, Alex, Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 and Parry, Keith (2023) Understanding sporting social media brand communities, place and social capital – a netnography of football fans. Communication and Sport, 11 (2). pp. 313-333. ISSN 2167-4795

Rowley, Jennifer ORCID: https://orcid.org/0000-0003-3437-6914, Hanna, Sonya and Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 (2021) Place and Destination Branding: A Review and Conceptual Mapping of the Domain. European Management Review, 18 (2). pp. 105-117. ISSN 1740-4754

Rowley, Jenny ORCID: https://orcid.org/0000-0003-3437-6914 and Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 (2020) An overview of systematic literature reviews in social media marketing. Journal of Information Science, 46 (6). pp. 725-738. ISSN 0165-5515

Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 and Taylor, James (2019) Are you local? The challenges of local search engine optimisation strategies. The Journal of Digital and Social Media Marketing, 7 (3). pp. 270-280. ISSN 2050-0076

Stringfellow, Rachel, Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 and Rowley, Jenny ORCID: https://orcid.org/0000-0003-3437-6914 (2019) The use of Facebook in the recruitment of foster carers: a dialogic analysis. Journal of Public Affairs, 19 (2). e1869. ISSN 1472-3891

Keegan, B J, Rowley, J and Tonge, J (2017) Marketing Agency-Client Relationships: Towards A Research Agenda. European Journal of Marketing, 51 (7/8). pp. 1197-1223. ISSN 0309-0566

Book Section

Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 (2021) Keeping Pace with the Digital Transformation of Place. In: A Research Agenda for Place Branding. Elgar Research Agendas . Edward Elgar. ISBN 9781839102844

Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 and Smorthit, Lee (2020) A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector. In: The SAGE Handbook of Marketing Ethics. Sage. ISBN 9781529709292

Conference or Workshop Item

Rowley, J and Keegan, B (2017) Looking back, going forward: the role and nature of systematic literature reviews in digital marketing: a meta-analysis. In: Academy of Marketing 2017, 03 July 2017 - 06 July 2017, Hull Business School.