e-space
Manchester Metropolitan University's Research Repository

    Items where Author is "Keegan, Brendan"

    Up a level
    Export as [feed] Atom [feed] RSS
    Group by: Item Type | No Grouping
    Number of items: 7.

    Article

    Fenton, Alex, Keegan, Brendan ORCID logoORCID: https://orcid.org/0000-0002-8441-3763 and Parry, Keith (2023) Understanding sporting social media brand communities, place and social capital – a netnography of football fans. Communication and Sport, 11 (2). pp. 313-333. ISSN 2167-4795

    Rowley, Jennifer ORCID logoORCID: https://orcid.org/0000-0003-3437-6914, Hanna, Sonya and Keegan, Brendan ORCID logoORCID: https://orcid.org/0000-0002-8441-3763 (2021) Place and Destination Branding: A Review and Conceptual Mapping of the Domain. European Management Review, 18 (2). pp. 105-117. ISSN 1740-4754

    Rowley, Jenny ORCID logoORCID: https://orcid.org/0000-0003-3437-6914 and Keegan, Brendan ORCID logoORCID: https://orcid.org/0000-0002-8441-3763 (2020) An overview of systematic literature reviews in social media marketing. Journal of Information Science, 46 (6). pp. 725-738. ISSN 0165-5515

    Keegan, Brendan ORCID logoORCID: https://orcid.org/0000-0002-8441-3763 and Taylor, James (2019) Are you local? The challenges of local search engine optimisation strategies. The Journal of Digital and Social Media Marketing, 7 (3). pp. 270-280. ISSN 2050-0076

    Stringfellow, Rachel, Keegan, Brendan ORCID logoORCID: https://orcid.org/0000-0002-8441-3763 and Rowley, Jenny ORCID logoORCID: https://orcid.org/0000-0003-3437-6914 (2019) The use of Facebook in the recruitment of foster carers: a dialogic analysis. Journal of Public Affairs, 19 (2). e1869. ISSN 1472-3891

    Book Section

    Keegan, Brendan ORCID logoORCID: https://orcid.org/0000-0002-8441-3763 (2021) Keeping Pace with the Digital Transformation of Place. In: A Research Agenda for Place Branding. Elgar Research Agendas . Edward Elgar. ISBN 9781839102844

    Keegan, Brendan ORCID logoORCID: https://orcid.org/0000-0002-8441-3763 and Smorthit, Lee (2020) A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector. In: The SAGE Handbook of Marketing Ethics. Sage. ISBN 9781529709292

    This list was generated on Fri Jul 12 04:39:37 2024 BST.