Manchester Metropolitan University's Research Repository

Items where Author is "Keegan, Brendan"

Up a level
Export as [feed] Atom [feed] RSS
Group by: Item Type | No Grouping
Number of items: 7.


Fenton, Alex and Keegan, Brendan and Parry, Keith (2020) Understanding sporting social media brand communities, place and social capital – a netnography of football fans. Communications and Sport. (In Press)

Rowley, Jennifer and Hanna, Sonya and Keegan, Brendan (2020) Place and Destination Branding: A Review and Conceptual Mapping of the Domain. European Management Review. ISSN 1740-4754

Keegan, Brendan and Taylor, James (2019) Are you local? The challenges of local search engine optimisation strategies. The Journal of Digital and Social Media Marketing, 7 (3). pp. 270-280. ISSN 2050-0076

Rowley, Jenny and Keegan, Brendan (2019) An overview of systematic literature reviews in social media marketing. Journal of Information Science. ISSN 0165-5515

Stringfellow, Rachel and Keegan, Brendan and Rowley, Jenny (2019) The use of Facebook in the recruitment of foster carers: a dialogic analysis. Journal of Public Affairs. ISSN 1472-3891

Book Section

Keegan, Brendan (2021) Keeping Pace with the Digital Transformation of Place. In: A Research Agenda for Place Branding. Elgar Research Agendas . Edward Elgar. ISBN 978 1 83910 284 4

Keegan, Brendan and Smorthit, Lee (2020) A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector. In: The SAGE Handbook of Marketing Ethics. Sage. ISBN 9781529709292

This list was generated on Wed Dec 1 04:14:39 2021 GMT.