e-space
Manchester Metropolitan University's Research Repository

    An overview of systematic literature reviews in social media marketing

    Rowley, Jenny ORCID logoORCID: https://orcid.org/0000-0003-3437-6914 and Keegan, Brendan ORCID logoORCID: https://orcid.org/0000-0002-8441-3763 (2020) An overview of systematic literature reviews in social media marketing. Journal of Information Science, 46 (6). pp. 725-738. ISSN 0165-5515

    [img]
    Preview
    Accepted Version
    Download (820kB) | Preview

    Abstract

    Systematic literature reviews (SLRs) adopt a specified and transparent approach, in order to scope the literature in a field or sub-field. However, there has been little critical comment on their purpose and processes in practice. By undertaking an overview of SLRs in the field of social media (SM) marketing, this article undertakes a critical evaluation of the SLR purposes and processes in a set of recent SLRs and presents a future research agenda for social media marketing. The overview shows that the purposes of SLRs include: making sense (of research in a field), developing a concept matrix/taxonomy, and supporting research and practice. On SLR processes, whilst there is some consensus on the stages of the process, there is considerable variation in how these processes are executed. This article offers a resource to inform practice and acts as a platform for further critical debate regarding the nature and value of SLRs

    Impact and Reach

    Statistics

    Activity Overview
    6 month trend
    1,340Downloads
    6 month trend
    343Hits

    Additional statistics for this dataset are available via IRStats2.

    Altmetric

    Repository staff only

    Edit record Edit record