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Najafi Tavani, Saeed ORCID: https://orcid.org/0000-0001-7401-7823, Naude, Peter ORCID: https://orcid.org/0000-0002-4019-0393, Smith, Paul ORCID: https://orcid.org/0000-0002-3772-8375 and Khademi-Gerashi, Mehdi (2023) Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity. Industrial Marketing Management, 108. pp. 263-275. ISSN 0019-8501

Edifor, Ernest ORCID: https://orcid.org/0000-0001-9768-7360, Brown, Regina, Smith, Paul ORCID: https://orcid.org/0000-0002-3772-8375 and Kossik, Rick (2021) Non-Adherence Tree Analysis (NATA) - an adherence improvement framework: a COVID-19 case study. PLoS One, 16 (2).