Items where Division is "Faculties > Business and Law > Marketing, International Business and Tourism" and Year is 2023

Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Chang, Ludwig M K and Shi, Si (2023) Driving loyalty intentions of mobile games: a motivation theory perspective. Quality and Quantity, 57 (S4). pp. 657-682. ISSN 0033-5177

Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S, Taheri, Babak ORCID: https://orcid.org/0000-0002-0912-9949 and Tse, Sin Yan (2023) Driving destination brand engagement: the role of traveler participation. International Journal of Tourism Research, 25 (6). pp. 565-580. ISSN 1099-2340

Essiz, Oguzhan ORCID: https://orcid.org/0000-0002-8976-7800 and Senyuz, Aysu ORCID: https://orcid.org/0000-0002-4744-2442 (2023) A multi-analytical approach to predict value-based determinants of sustainable luxury consumption: roles of conspicuous ethical self-identity and green advertising receptivity. In: The 1st Research Innovation in Sustainable Marketing: A Global Virtual Symposium, 14 March 2023 - 16 March 2023, Online.

Essiz, Oguzhan ORCID: https://orcid.org/0000-0002-8976-7800, Yurteri, Sidar, Mandrik, Carter and Senyuz, Aysu (2023) Exploring the value-action gap in green consumption: roles of risk aversion, subjective knowledge, and gender differences. Journal of Global Marketing, 36 (1). pp. 67-92. ISSN 0891-1762

Fahlevi, M, Hasan, F and Islam, MR (2023) Exploring consumer attitudes and purchase intentions: unraveling key influencers in China’s green agricultural products market. Corporate and Business Strategy Review, 4 (3). pp. 74-87. ISSN 2708-9924

Hasan, Fakhrul ORCID: https://orcid.org/0000-0002-5406-9906, Bellenstedt, Mary Fiona Ross and Islam, Mohammad Raijul ORCID: https://orcid.org/0000-0002-5392-9759 (2023) Demand and supply disruptions during the Covid-19 crisis on firm productivity. Global Journal of Flexible Systems Management, 24 (1). pp. 87-105. ISSN 0972-2696

Koay, KY, Teoh, JY and Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134 (2023) Understanding factors influencing viewers’ intention to watch video game live streaming on Twitch: Combined use of PLS-SEM and NCA. First Monday, 28 (5). ISSN 1396-0466

Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Chang, Man Kit ORCID: https://orcid.org/0000-0002-4347-7840, Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134 and Shi, Si (2023) VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective. Information Technology and People, 36 (3). pp. 1095-1125. ISSN 0959-3845

Sharipudin, Mohamad-Noor Salehhuddin ORCID: https://orcid.org/0000-0002-9013-4074, Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134, De Oliveira, Mauro Jose and Solyom, Andrea (2023) The Role of Post-Stay Evaluation on Ewom and Hotel Revisit Intention among Gen Y. Journal of Hospitality and Tourism Research, 47 (1). pp. 57-83. ISSN 1096-3480

Tse, Sin Yan, Wang, Danny T, Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134 and Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508 (2023) Do digital platforms promote or hinder corporate brand prestige? European Journal of Marketing, 57 (4). pp. 987-1013. ISSN 0309-0566

Yurteri, Sidar ORCID: https://orcid.org/0000-0001-6039-6447, Mandrik, Carter ORCID: https://orcid.org/0000-0003-3599-6664 and Essiz, Oguzhan ORCID: https://orcid.org/0000-0002-8976-7800 (2023) Effects of brand priming on sustainable consumption attitudes and behaviors. In: The 1st Research Innovation in Sustainable Marketing: A Global Virtual Symposium, 14 March 2023 - 16 March 2023, Online.