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    Cheung, ML ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Leung, WKS, Chang, MK, Shi, S and Tse, SY (2025) Harvesting sustainability: how social capital fosters cohesive relationships between green social media influencers and consumers to drive electronic word-of-mouth behaviours. Psychology and Marketing, 42 (2). pp. 444-469. ISSN 0742-6046

    Cheung, ML ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD, Rosenberger, PJ, Leung, WKS and Attia, S ORCID logoORCID: https://orcid.org/0000-0001-8475-4093 (2024) Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers’ participative and engagement behaviours. Journal of Strategic Marketing, 32 (8). pp. 1444-1459. ISSN 0965-254X

    Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson KS ORCID logoORCID: https://orcid.org/0000-0002-0345-5508, Chang, Man Kit ORCID logoORCID: https://orcid.org/0000-0002-4347-7840, Wong, Randy YM ORCID logoORCID: https://orcid.org/0000-0001-6585-9973 and Tse, Sin Yan ORCID logoORCID: https://orcid.org/0000-0002-6331-9997 (2024) Driving engagement in metaverse-mediated tourism environments: exploring the role of perceived realism. Internet Research. ISSN 1066-2243

    Leung, Wilson K S ORCID logoORCID: https://orcid.org/0000-0002-0345-5508, Law, Sally P M, Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Chang, Man Kit ORCID logoORCID: https://orcid.org/0000-0002-4347-7840, Lai, Chung-Yin and Liu, Na ORCID logoORCID: https://orcid.org/0009-0002-2954-8662 (2024) From resistance to acceptance: developing health task measures to boost mHealth adoption among older adults: mixed-methods approach and innovation resistance. Internet Research. ISSN 1066-2243

    Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID logoORCID: https://orcid.org/0000-0002-0345-5508, Chang, Ludwig Man Kit, Aw, Eugene Cheng-Xi and Wong, Randy Y M (2024) Immersive time in the metaverse and visits to the physical world: why not both? A holistic customer engagement framework. International Journal of Contemporary Hospitality Management. ISSN 0959-6119

    Koay, KY ORCID logoORCID: https://orcid.org/0000-0002-6268-161X, Cheung, ML ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Lom, HS ORCID logoORCID: https://orcid.org/0000-0002-3840-0574 and Leung, WKS (2024) Perceived risk and second-hand clothing consumption: a moderated-moderation model. Journal of Fashion Marketing and Management, 28 (2). pp. 240-253. ISSN 1361-2026

    Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID logoORCID: https://orcid.org/0000-0002-0345-5508, Chang, Ludwig M K and Shi, Si (2023) Driving loyalty intentions of mobile games: a motivation theory perspective. Quality and Quantity, 57 (S4). pp. 657-682. ISSN 0033-5177

    Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S, Taheri, Babak ORCID logoORCID: https://orcid.org/0000-0002-0912-9949 and Tse, Sin Yan (2023) Driving destination brand engagement: the role of traveler participation. International Journal of Tourism Research, 25 (6). pp. 565-580. ISSN 1099-2340

    Koay, KY, Teoh, JY and Cheung, ML ORCID logoORCID: https://orcid.org/0000-0003-0320-1134 (2023) Understanding factors influencing viewers’ intention to watch video game live streaming on Twitch: Combined use of PLS-SEM and NCA. First Monday, 28 (5). ISSN 1396-0466

    Leung, Wilson K S ORCID logoORCID: https://orcid.org/0000-0002-0345-5508, Chang, Man Kit ORCID logoORCID: https://orcid.org/0000-0002-4347-7840, Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134 and Shi, Si (2023) VR tourism experiences and tourist behavior intention in COVID-19: an experience economy and mood management perspective. Information Technology and People, 36 (3). pp. 1095-1125. ISSN 0959-3845

    Tse, Sin Yan, Wang, Danny T, Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134 and Leung, Wilson K S ORCID logoORCID: https://orcid.org/0000-0002-0345-5508 (2023) Do digital platforms promote or hinder corporate brand prestige? European Journal of Marketing, 57 (4). pp. 987-1013. ISSN 0309-0566

    Sharipudin, Mohamad-Noor Salehhuddin ORCID logoORCID: https://orcid.org/0000-0002-9013-4074, Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, De Oliveira, Mauro Jose and Solyom, Andrea (2023) The Role of Post-Stay Evaluation on Ewom and Hotel Revisit Intention among Gen Y. Journal of Hospitality and Tourism Research, 47 (1). pp. 57-83. ISSN 1096-3480

    Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID logoORCID: https://orcid.org/0000-0002-0345-5508, Yang, Morgan X ORCID logoORCID: https://orcid.org/0000-0001-8231-7834, Koay, Kian Yeik ORCID logoORCID: https://orcid.org/0000-0002-6268-161X and Chang, Man Kit ORCID logoORCID: https://orcid.org/0000-0002-4347-7840 (2022) Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics, 34 (10). pp. 2370-2385. ISSN 1355-5855

    Leung, Wilson K S ORCID logoORCID: https://orcid.org/0000-0002-0345-5508, Chang, Man Kit ORCID logoORCID: https://orcid.org/0000-0002-4347-7840, Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134 and Shi, Si ORCID logoORCID: https://orcid.org/0000-0002-1819-7038 (2022) Understanding consumers' post-consumption behaviors in C2C social commerce: the role of functional and relational customer orientation. Internet Research, 32 (4). pp. 1131-1167. ISSN 1066-2243

    Leung, Wilson K S ORCID logoORCID: https://orcid.org/0000-0002-0345-5508, Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Chang, Man Kit ORCID logoORCID: https://orcid.org/0000-0002-4347-7840, Shi, Si ORCID logoORCID: https://orcid.org/0000-0002-1819-7038, Tse, Sin Yan and Yusrini, Lenny (2022) The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era. Journal of Hospitality and Tourism Technology, 13 (3). pp. 481-499. ISSN 1757-9880

    Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID logoORCID: https://orcid.org/0000-0002-0345-5508, Aw, Eugene Cheng-Xi and Koay, Kian Yeik ORCID logoORCID: https://orcid.org/0000-0002-6268-161X (2022) “I follow what you post!”: the role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66. ISSN 0969-6989

    Cheung, ML ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Leung, WKS, Cheah, JH ORCID logoORCID: https://orcid.org/0000-0001-8440-9564 and Ting, H ORCID logoORCID: https://orcid.org/0000-0002-1389-976X (2022) Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms. Journal of Vacation Marketing, 28 (2). pp. 152-170. ISSN 1356-7667

    Leung, Wilson K S ORCID logoORCID: https://orcid.org/0000-0002-0345-5508, Chang, Man Kit ORCID logoORCID: https://orcid.org/0000-0002-4347-7840, Cheung, Man Lai ORCID logoORCID: https://orcid.org/0000-0003-0320-1134 and Shi, Si ORCID logoORCID: https://orcid.org/0000-0002-1819-7038 (2022) Swift trust development and prosocial behavior in time banking: a trust transfer and social support theory perspective. Computers in Human Behavior, 129. ISSN 0747-5632

    Koay, KY, Cheung, ML ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Soh, PCH and Teoh, CW (2022) Social media influencer marketing: the moderating role of materialism. European Business Review, 34 (2). pp. 224-243. ISSN 0955-534X

    Cheung, ML ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD, Rosenberger, PJ, Leung, WKS and Salehhuddin Sharipudin, MN ORCID logoORCID: https://orcid.org/0000-0002-9013-4074 (2021) The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61. ISSN 0969-6989

    Yang, MX ORCID logoORCID: https://orcid.org/0000-0001-8231-7834, Tang, X, Cheung, ML ORCID logoORCID: https://orcid.org/0000-0003-0320-1134 and Zhang, Y ORCID logoORCID: https://orcid.org/0000-0001-9108-3590 (2021) An institutional perspective on consumers' environmental awareness and pro-environmental behavioral intention: Evidence from 39 countries. Business Strategy and the Environment, 30 (1). pp. 566-575. ISSN 0964-4733

    Cheung, ML ORCID logoORCID: https://orcid.org/0000-0003-0320-1134, Pires, G ORCID logoORCID: https://orcid.org/0000-0003-3533-2550 and Rosenberger, PJ (2020) The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge. Asia Pacific Journal of Marketing and Logistics, 32 (3). pp. 695-720. ISSN 1355-5855

    This list was generated on Sat Feb 22 04:48:55 2025 GMT.