Items where Division is "Faculties > Business and Law > Marketing, International Business and Tourism" and Year is 2022

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Leung, WKS, Cheah, JH ORCID: https://orcid.org/0000-0001-8440-9564 and Ting, H ORCID: https://orcid.org/0000-0002-1389-976X (2022) Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms. Journal of Vacation Marketing, 28 (2). pp. 152-170. ISSN 1356-7667

Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Aw, Eugene Cheng-Xi and Koay, Kian Yeik ORCID: https://orcid.org/0000-0002-6268-161X (2022) “I follow what you post!”: the role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66. ISSN 0969-6989

Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Yang, Morgan X ORCID: https://orcid.org/0000-0001-8231-7834, Koay, Kian Yeik ORCID: https://orcid.org/0000-0002-6268-161X and Chang, Man Kit ORCID: https://orcid.org/0000-0002-4347-7840 (2022) Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics, 34 (10). pp. 2370-2385. ISSN 1355-5855

Koay, KY, Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Soh, PCH and Teoh, CW (2022) Social media influencer marketing: the moderating role of materialism. European Business Review, 34 (2). pp. 224-243. ISSN 0955-534X

Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Chang, Man Kit ORCID: https://orcid.org/0000-0002-4347-7840, Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134 and Shi, Si ORCID: https://orcid.org/0000-0002-1819-7038 (2022) Swift trust development and prosocial behavior in time banking: a trust transfer and social support theory perspective. Computers in Human Behavior, 129. ISSN 0747-5632

Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Chang, Man Kit ORCID: https://orcid.org/0000-0002-4347-7840, Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134 and Shi, Si ORCID: https://orcid.org/0000-0002-1819-7038 (2022) Understanding consumers' post-consumption behaviors in C2C social commerce: the role of functional and relational customer orientation. Internet Research, 32 (4). pp. 1131-1167. ISSN 1066-2243

Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134, Chang, Man Kit ORCID: https://orcid.org/0000-0002-4347-7840, Shi, Si ORCID: https://orcid.org/0000-0002-1819-7038, Tse, Sin Yan and Yusrini, Lenny (2022) The role of virtual reality interactivity in building tourists’ memorable experiences and post-adoption intentions in the COVID-19 era. Journal of Hospitality and Tourism Technology, 13 (3). pp. 481-499. ISSN 1757-9880