Items where Author is "Pujari, Devashish"
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Article
Pujari, Devashish, Peattie, Ken and Wright, Gillian H. (2004) Organizational antecedents of environmental responsiveness in industrial new product development. Industrial marketing management, 33 (5). pp. 381-391. ISSN 0019-8501
Wright, Gillian H., Pujari, Devashish and Peattie, Ken (2003) Green and competitive: influences on environmental new product development performance. Journal of business research, 56 (8). pp. 657-671. ISSN 0148-2963
Pujari, Devashish and Wright, Gillian H. (1999) Integrating environmental issues into product development: understanding the dimensions of perceived driving forces and stakeholders. Journal of euromarketing, 7 (4). pp. 46-63. ISSN 1049-6483
Pujari, Devashish and Wright, Gillian H. (1996) Developing environmentally conscious product strategies: a qualitative study of selected companies in Germany and Britain. Marketing intelligence & planning, 14 (1). pp. 19-28. ISSN 0263-4503
Book Section
Pujari, Devashish and Wright, Gillian H. (1999) Management of environmental new product development. In: Greener marketing: a global perspective on greening marketing practice. Greenleaf Publishing. ISBN 1874719144
Wright, Gillian H. and Pujari, Devashish (1997) Approaches for development of greener products. In: Green Productivity. Asian Productivity Organization. ISBN 9789283322115