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    Integrating environmental issues into product development: understanding the dimensions of perceived driving forces and stakeholders

    Pujari, Devashish and Wright, Gillian H. (1999) Integrating environmental issues into product development: understanding the dimensions of perceived driving forces and stakeholders. Journal of euromarketing, 7 (4). pp. 46-63. ISSN 1049-6483

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    Abstract

    This paper reviews the literature on driving forces and stakeholders for integrating environmental issues into product development decisions and reports the findings of a research project undertaken on 'environmental management in Britain'. The Environment Unit of Confederation of British Industry (CBI) endorsed this project. Using factor analysis this paper focuses on identifying underlying dimensions of perceived driving forces for environmental responsiveness at product development level in manufacturing firms. This study has identified 6 drivers and stakeholders. The main perceived driving forces are discussed from a multi-stakeholders perspective and implications are drawn.

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