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    Items where Author is "Naude, Peter"

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    Van Rensburg, Deryck J ORCID logoORCID: https://orcid.org/0000-0001-9127-934X, Naude, Peter ORCID logoORCID: https://orcid.org/0000-0002-4019-0393 and Fayena, Izak (2023) Strategic investments in entrepreneurial brand ventures by large incumbents. Journal of Strategy and Management. ISSN 1755-425X

    Najafi Tavani, Saeed ORCID logoORCID: https://orcid.org/0000-0001-7401-7823, Naude, Peter ORCID logoORCID: https://orcid.org/0000-0002-4019-0393, Smith, Paul ORCID logoORCID: https://orcid.org/0000-0002-3772-8375 and Khademi-Gerashi, Mehdi (2023) Teach well, learn better - Customer involvement and new product performance in B2B markets: The role of desorptive and absorptive capacity. Industrial Marketing Management, 108. pp. 263-275. ISSN 0019-8501

    Najafi Tavani, Saeed ORCID logoORCID: https://orcid.org/0000-0001-7401-7823, Zaefarian, Ghasem, Robson, Matthew, Naude, Peter ORCID logoORCID: https://orcid.org/0000-0002-4019-0393 and Abbasi, Faramarz (2022) When customer involvement hinders/promotes product innovation performance: the concurrent effect of relationship quality and role ambiguity. Journal of Business Research, 145. pp. 130-143. ISSN 0148-2963

    Keegan, Brendan James, Dennehy, Denis and Naude, Peter ORCID logoORCID: https://orcid.org/0000-0002-4019-0393 (2022) Implementing artificial intelligence in traditional B2B marketing practices: an Activity Theory perspective. Information Systems Frontiers: a journal of research and innovation. ISSN 1387-3326

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