Items where Author is "Naude, P"

Thornton, S, Henneberg, SC, Leichnig, A and Naude, P ORCID: https://orcid.org/0000-0002-4019-0393 (2019) It's in the mix: how firms configure resource mobilization for new product success. Journal of Product Innovation Management, 36 (4). pp. 513-531. ISSN 0737-6782

Naude, P ORCID: https://orcid.org/0000-0002-4019-0393 and Sutton-Brady, C (2019) Relationships and Networks as Examined in Industrial Marketing Management. Industrial Marketing Management, 79. pp. 27-35. ISSN 0019-8501

Francescucci, A, Henneberg, SC and Naude, P (2018) Scale development for the inter-firm market orientation concept. Journal of Business and Industrial Marketing, 33 (3). pp. 253-264. ISSN 0885-8624

Mandjak, T, Balaid, S and Naude, P (2017) The development of trust over time in the Tunisian Automotive Sector. In: 22nd CBIM 2017 Academic Workshop, 19 June 2017 - 21 June 2017, Stockholm. (Unpublished)

Barbatt, V, Bousquet, F, Zolkiewski, J and Naude, P ORCID: https://orcid.org/0000-0002-4019-0393 (2017) Supportive networks among companies: Key factors of success and failure. In: IMP Conference 2017, 05 September 2017 - 08 September 2017, Kuala Lumpur. (Unpublished)