Items where Author is "Kwon, Ohbyung"
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Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641, Bae, Sujin, Moorhouse, Natasha and Kwon, Ohbyung
(2023)
The effects of Experience-Technology Fit (ETF) on consumption behavior: Extended Reality (XR) visitor experience.
Information Technology and People.
ISSN 0959-3845
Hwang, Kyunghwa, tom Dieck, M Claudia ORCID: https://orcid.org/0000-0002-8765-8969, Jung, Timothy
ORCID: https://orcid.org/0000-0002-8594-6641 and Kwon, Ohbyung
(2023)
The influence of virtual reality on the experience of religious cultural heritage content.
Internet Research.
ISSN 1066-2243
Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641, Bae, Sujin, Moorhouse, Natasha and Kwon, Ohbyung
(2021)
The Impact of User Perceptions of AR on Purchase Intention of Location-based AR Navigation Systems.
Journal of Retailing and Consumer Services, 61.
p. 102575.
ISSN 0969-6989
Bae, Sujin, Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641, Moorhouse, Natasha, Suh, Minjeong and Kwon, Ohbyung
(2020)
The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective.
Sustainability, 12 (7).
pp. 1-30.
ISSN 2071-1050