Items where Author is "Kwon, Ohbyung"

Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641, Bae, Sujin, Moorhouse, Natasha and Kwon, Ohbyung (2023) The effects of Experience-Technology Fit (ETF) on consumption behavior: Extended Reality (XR) visitor experience. Information Technology and People. ISSN 0959-3845

Hwang, Kyunghwa, tom Dieck, M Claudia ORCID: https://orcid.org/0000-0002-8765-8969, Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641 and Kwon, Ohbyung (2023) The influence of virtual reality on the experience of religious cultural heritage content. Internet Research. ISSN 1066-2243

Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641, Bae, Sujin, Moorhouse, Natasha and Kwon, Ohbyung (2021) The Impact of User Perceptions of AR on Purchase Intention of Location-based AR Navigation Systems. Journal of Retailing and Consumer Services, 61. p. 102575. ISSN 0969-6989

Bae, Sujin, Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641, Moorhouse, Natasha, Suh, Minjeong and Kwon, Ohbyung (2020) The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective. Sustainability, 12 (7). pp. 1-30. ISSN 2071-1050