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Items where Author is "Keegan, Brendan James"

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Article

Keegan, Brendan James, Dennehy, Denis and Naude, Peter ORCID logoORCID: https://orcid.org/0000-0002-4019-0393 (2022) Implementing artificial intelligence in traditional B2B marketing practices: an Activity Theory perspective. Information Systems Frontiers: a journal of research and innovation. ISSN 1387-3326

Thesis

Keegan, Brendan James (2018) Social Media Marketing Evaluation Decision Making Processes and the Agency-Client Relationship. Doctoral thesis (PhD), Manchester Metropolitan University.

This list was generated on Wed Nov 30 04:59:56 2022 GMT.