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    Items where Author is "Keegan, Brendan James"

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    Article

    Keegan, Brendan James, Dennehy, Denis and Naude, Peter ORCID logoORCID: https://orcid.org/0000-0002-4019-0393 (2024) Implementing artificial intelligence in traditional B2B marketing practices: an Activity Theory perspective. Information Systems Frontiers: a journal of research and innovation, 26 (3). pp. 1025-1039. ISSN 1387-3326

    Keegan, Brendan James, Iredale, Sophie and Naudé, Peter (2023) Examining the dark force consequences of AI as a new actor in B2B relationships. Industrial Marketing Management, 115. pp. 228-239. ISSN 0019-8501

    Thesis

    Keegan, Brendan James (2018) Social Media Marketing Evaluation Decision Making Processes and the Agency-Client Relationship. Doctoral thesis (PhD), Manchester Metropolitan University.

    This list was generated on Sat Dec 21 05:43:57 2024 GMT.