Items where Author is "Keegan, Brendan James"
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Keegan, Brendan James, Dennehy, Denis and Naude, Peter 
ORCID: https://orcid.org/0000-0002-4019-0393
(2022)
Implementing artificial intelligence in traditional B2B marketing practices: an Activity Theory perspective.
Information Systems Frontiers: a journal of research and innovation.
ISSN 1387-3326
Keegan, Brendan James (2018) Social Media Marketing Evaluation Decision Making Processes and the Agency-Client Relationship. Doctoral thesis (PhD), Manchester Metropolitan University.