Items where Author is "Keegan, Brendan"
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Fenton, Alex, Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 and Parry, Keith
(2023)
Understanding sporting social media brand communities, place and social capital – a netnography of football fans.
Communication and Sport, 11 (2).
pp. 313-333.
ISSN 2167-4795
Rowley, Jennifer ORCID: https://orcid.org/0000-0003-3437-6914, Hanna, Sonya and Keegan, Brendan
ORCID: https://orcid.org/0000-0002-8441-3763
(2021)
Place and Destination Branding: A Review and Conceptual Mapping of the Domain.
European Management Review, 18 (2).
pp. 105-117.
ISSN 1740-4754
Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763
(2021)
Keeping Pace with the Digital Transformation of Place.
In:
A Research Agenda for Place Branding.
Elgar Research Agendas
.
Edward Elgar.
ISBN 9781839102844
Rowley, Jenny ORCID: https://orcid.org/0000-0003-3437-6914 and Keegan, Brendan
ORCID: https://orcid.org/0000-0002-8441-3763
(2020)
An overview of systematic literature reviews in social media marketing.
Journal of Information Science, 46 (6).
pp. 725-738.
ISSN 0165-5515
Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 and Smorthit, Lee
(2020)
A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector.
In:
The SAGE Handbook of Marketing Ethics.
Sage.
ISBN 9781529709292
Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 and Taylor, James
(2019)
Are you local? The challenges of local search engine optimisation strategies.
The Journal of Digital and Social Media Marketing, 7 (3).
pp. 270-280.
ISSN 2050-0076
Stringfellow, Rachel, Keegan, Brendan ORCID: https://orcid.org/0000-0002-8441-3763 and Rowley, Jenny
ORCID: https://orcid.org/0000-0003-3437-6914
(2019)
The use of Facebook in the recruitment of foster carers: a dialogic analysis.
Journal of Public Affairs, 19 (2).
e1869.
ISSN 1472-3891