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Items where Author is "Keegan, Brendan"

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Number of items: 7.

Keegan, Brendan (2021) Keeping Pace with the Digital Transformation of Place. In: A Research Agenda for Place Branding. Elgar Research Agendas . Edward Elgar. ISBN 978 1 83910 284 4

Fenton, Alex and Keegan, Brendan and Parry, Keith (2020) Understanding sporting social media brand communities, place and social capital – a netnography of football fans. Communications and Sport. (In Press)

Rowley, Jennifer and Hanna, Sonya and Keegan, Brendan (2020) Place and Destination Branding: A Review and Conceptual Mapping of the Domain. European Management Review. ISSN 1740-4754

Keegan, Brendan and Smorthit, Lee (2020) A Double-Edged Sword: A Case Study of Digital Marketing Adoption in the Charity Sector. In: The SAGE Handbook of Marketing Ethics. Sage. ISBN 9781529709292

Keegan, Brendan and Taylor, James (2019) Are you local? The challenges of local search engine optimisation strategies. The Journal of Digital and Social Media Marketing, 7 (3). pp. 270-280. ISSN 2050-0076

Rowley, Jenny and Keegan, Brendan (2019) An overview of systematic literature reviews in social media marketing. Journal of Information Science. ISSN 0165-5515

Stringfellow, Rachel and Keegan, Brendan and Rowley, Jenny (2019) The use of Facebook in the recruitment of foster carers: a dialogic analysis. Journal of Public Affairs. ISSN 1472-3891

This list was generated on Tue Oct 19 04:11:36 2021 BST.