Items where Author is "Henneberg, SC"

Article

Tóth, Z, Naudé, P, Henneberg, SC and Diaz Ruiz, CA (2021) The strategic role of corporate online references: building social capital through signaling in business networks. Journal of Business and Industrial Marketing, 36 (8). pp. 1300-1321. ISSN 0885-8624

Thornton, S, Henneberg, SC, Leichnig, A and Naude, P ORCID: https://orcid.org/0000-0002-4019-0393 (2019) It's in the mix: how firms configure resource mobilization for new product success. Journal of Product Innovation Management, 36 (4). pp. 513-531. ISSN 0737-6782

Ashnai, B, Smirnova, M, Henneberg, SC and Naudé, P (2019) Dyadic Operationalization in Business Relationships: The Empirical Example of Marketing-Purchasing Collaboration. Journal of Business-to-Business Marketing, 26 (1). pp. 19-42. ISSN 1051-712X

Francescucci, A, Henneberg, SC and Naude, P (2018) Scale development for the inter-firm market orientation concept. Journal of Business and Industrial Marketing, 33 (3). pp. 253-264. ISSN 0885-8624

Tóth, Z, Henneberg, SC and Naudé, P (2017) Addressing the ‘Qualitative’ in fuzzy set Qualitative Comparative Analysis: The Generic Membership Evaluation Template. Industrial Marketing Management, 63. pp. 192-204. ISSN 0019-8501

Zaefarian, G, Thiesbrummel, C, Henneberg, SC and Naudé, P (2017) Different recipes for success in business relationships. Industrial Marketing Management, 63. pp. 69-81. ISSN 0019-8501

Forkmann, S, Ramos, C, Henneberg, SC and Naudé, P (2017) Understanding the service infusion process as a business model reconfiguration. Industrial Marketing Management, 60. pp. 151-166. ISSN 0019-8501