Items where Author is "Cranmer, Eleanor"

tom Dieck, Mandy ORCID: https://orcid.org/0000-0002-8765-8969, Krey, Nina and Cranmer, Eleanor (2024) The value of augmented reality: exploring hedonic and utilitarian augmented reality experiences. Internet Research. ISSN 1066-2243

tom Dieck, Mandy ORCID: https://orcid.org/0000-0002-8765-8969, Cranmer, Eleanor, Prim, Alexandre and Bamford, David ORCID: https://orcid.org/0000-0002-1050-1357 (2023) The effects of augmented reality shopping experiences: immersion, presence and satisfaction. Journal of Research in Interactive Marketing, 17 (6). pp. 940-958. ISSN 2040-7122

Cranmer, Eleanor, Han, Dai-In, van Gisbergen, Marnix and Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641 (2020) esports Matrix: Structuring the esports Research Agenda. Computers in Human Behavior, 117. p. 106671. ISSN 0747-5632