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    Items where Author is "Babin, B"

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    Rauschnabel, P, Babin, B, tom Dieck, Mandy ORCID logoORCID: https://orcid.org/0000-0002-8765-8969, Krey, N and Jung, T ORCID logoORCID: https://orcid.org/0000-0002-8594-6641 (2022) What is Augmented Reality Marketing? Its definition, complexity, and future. Journal of Business Research, 142. pp. 1140-1150. ISSN 0148-2963

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