Items where Author is "Babin, B"
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Article
Rauschnabel, P, Babin, B, tom Dieck, Mandy 
ORCID: https://orcid.org/0000-0002-8765-8969, Krey, N and Jung, T ORCID: https://orcid.org/0000-0002-8594-6641
(2022)
What is Augmented Reality Marketing? Its definition, complexity, and future.
Journal of Business Research, 142.
pp. 1140-1150.
ISSN 0148-2963