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Items where Author is "Rauschnabel, P"

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Number of items: 4.

Article

Rauschnabel, P, Babin, B, tom Dieck, Mandy ORCID logoORCID: https://orcid.org/0000-0002-8765-8969, Krey, N and Jung, T ORCID logoORCID: https://orcid.org/0000-0002-8594-6641 (2022) What is Augmented Reality Marketing? Its definition, complexity, and future. Journal of Business Research, 142. pp. 1140-1150. ISSN 0148-2963

tom Dieck, MC, Jung, TH and Rauschnabel, P (2018) Determining Visitor Engagement through Augmented Reality at Science Festivals: An Experience Economy Perspective. Computers in Human Behavior, 82. pp. 44-53. ISSN 0747-5632

Book Section

Jung, TH, tom Dieck, MC, Rauschnabel, P, Ascencao, M, Tuominen, P and Moilanen, T (2017) Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage. In: Augmented Reality and Virtual Reality: Empowering Human, Place and Business. Springer, pp. 247-258. ISBN 3319640275

Conference or Workshop Item

Jung, T, tom Dieck, MC, Rauschnabel, P, Ascencao, M, Tuominen, P and Moilanen, T (2017) Functional, Hedonic or Social? Exploring Antecedents and Consequences of Virtual Reality Rollercoaster Usage. In: 2017 Augmented and Virtual Reality Conference, 23 February 2017, Manchester Metropolitan University, Business School.

This list was generated on Fri Dec 2 04:35:22 2022 GMT.