Items where Author is "Ashraf, R"

Article

Khan, MA, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Baazeem, TAS (2022) A cross-national investigation of psychological factors of donor behavior: the case of university endowment funds. Journal of Applied Research in Higher Education, 14 (2). pp. 679-692. ISSN 1758-1184

Usman, U, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Khan, MA (2021) Haleeb: Rejuvenating the Market Leader of the Past. Asian Journal of Management Cases, 18 (2). pp. 109-125. ISSN 0972-8201

Khan, MA, Pattnaik, D, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X, Ali, I, Kumar, S and Donthu, N (2021) Value of special issues in the journal of business research: a bibliometric analysis. Journal of Business Research, 125. pp. 295-313. ISSN 0148-2963

Khan, MA, Ali, I and Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X (2020) A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984-2020. Psychology and Marketing, 37 (9). pp. 1144-1170. ISSN 0742-6046

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X, Albert, N, Merunka, D and Khan, MA (2020) Consumer involvement with corporate ads vs product ads: a cross-national study. Asia Pacific Journal of Marketing and Logistics, 32 (2). pp. 322-342. ISSN 1355-5855

Khan, MA, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Malik, A (2019) Do identity-based perceptions lead to brand avoidance? A cross-national investigation. Asia Pacific Journal of Marketing and Logistics, 31 (4). pp. 1095-1117. ISSN 1355-5855

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Yousaf, S (2018) Union railways: Ad spot pricing dilemma? (B). Asian Journal of Management Cases, 15 (2). pp. 184-195. ISSN 0972-8201

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Merunka, D (2017) The use and misuse of student samples: An empirical investigation of European marketing research. Journal of Consumer Behaviour: an international research review, 16 (4). pp. 295-308. ISSN 1472-0817

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X, Zahid, A, Khawaja, ZUA and Yousaf, S (2016) Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2). pp. 125-147. ISSN 0972-8201

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Merunka, D (2013) The impact of customer-company identification on consumer reactions to new corporate initiatives: The case of brand extensions. Marketing Intelligence and Planning, 31 (5). pp. 489-507. ISSN 0263-4503