Items where Author is "Ashraf, R"
![]() | Up a level |
Khan, MA, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Baazeem, TAS
(2022)
A cross-national investigation of psychological factors of donor behavior: the case of university endowment funds.
Journal of Applied Research in Higher Education, 14 (2).
pp. 679-692.
ISSN 1758-1184
Usman, U, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Khan, MA
(2021)
Haleeb: Rejuvenating the Market Leader of the Past.
Asian Journal of Management Cases, 18 (2).
pp. 109-125.
ISSN 0972-8201
Khan, MA, Pattnaik, D, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X, Ali, I, Kumar, S and Donthu, N
(2021)
Value of special issues in the journal of business research: a bibliometric analysis.
Journal of Business Research, 125.
pp. 295-313.
ISSN 0148-2963
Khan, MA, Ali, I and Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X
(2020)
A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984-2020.
Psychology and Marketing, 37 (9).
pp. 1144-1170.
ISSN 0742-6046
Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X, Albert, N, Merunka, D and Khan, MA
(2020)
Consumer involvement with corporate ads vs product ads: a cross-national study.
Asia Pacific Journal of Marketing and Logistics, 32 (2).
pp. 322-342.
ISSN 1355-5855
Khan, MA, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Malik, A
(2019)
Do identity-based perceptions lead to brand avoidance? A cross-national investigation.
Asia Pacific Journal of Marketing and Logistics, 31 (4).
pp. 1095-1117.
ISSN 1355-5855
Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Yousaf, S
(2018)
Union railways: Ad spot pricing dilemma? (B).
Asian Journal of Management Cases, 15 (2).
pp. 184-195.
ISSN 0972-8201
Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Merunka, D
(2017)
The use and misuse of student samples: An empirical investigation of European marketing research.
Journal of Consumer Behaviour: an international research review, 16 (4).
pp. 295-308.
ISSN 1472-0817
Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X, Zahid, A, Khawaja, ZUA and Yousaf, S
(2016)
Union Railways: Selling Advertising Rights on Trains and Stations.
Asian Journal of Management Cases, 13 (2).
pp. 125-147.
ISSN 0972-8201
Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Merunka, D
(2013)
The impact of customer-company identification on consumer reactions to new corporate initiatives: The case of brand extensions.
Marketing Intelligence and Planning, 31 (5).
pp. 489-507.
ISSN 0263-4503