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    Number of items: 13.

    Article

    Mir, Mahmood, Ashraf, Rohail ORCID logoORCID: https://orcid.org/0000-0002-5703-598X, Syed, Tahir Abbas, Ali, Sara and Nawaz, Raheel (2023) Mapping the service recovery research landscape: a bibliometricā€based systematic review. Psychology and Marketing, 40 (10). pp. 2060-2087. ISSN 0742-6046

    Ashraf, Rohail ORCID logoORCID: https://orcid.org/0000-0002-5703-598X, Khan, Muhammad Asif, Khuhro, Rafique Ahmed and Bhatti, Zeeshan Ahmed (2022) Knowledge creation dynamics of technological forecasting and social change special issues. Technological Forecasting and Social Change, 180. p. 121663. ISSN 0040-1625

    Khan, MA, Ashraf, R ORCID logoORCID: https://orcid.org/0000-0002-5703-598X and Baazeem, TAS (2022) A cross-national investigation of psychological factors of donor behavior: the case of university endowment funds. Journal of Applied Research in Higher Education, 14 (2). pp. 679-692. ISSN 1758-1184

    Usman, U, Ashraf, R ORCID logoORCID: https://orcid.org/0000-0002-5703-598X and Khan, MA (2021) Haleeb: Rejuvenating the Market Leader of the Past. Asian Journal of Management Cases, 18 (2). pp. 109-125. ISSN 0972-8201

    Khan, MA, Pattnaik, D, Ashraf, R ORCID logoORCID: https://orcid.org/0000-0002-5703-598X, Ali, I, Kumar, S and Donthu, N (2021) Value of special issues in the journal of business research: a bibliometric analysis. Journal of Business Research, 125. pp. 295-313. ISSN 0148-2963

    Khan, MA, Ali, I and Ashraf, R ORCID logoORCID: https://orcid.org/0000-0002-5703-598X (2020) A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984-2020. Psychology and Marketing, 37 (9). pp. 1144-1170. ISSN 0742-6046

    Ashraf, R ORCID logoORCID: https://orcid.org/0000-0002-5703-598X, Albert, N, Merunka, D and Khan, MA (2020) Consumer involvement with corporate ads vs product ads: a cross-national study. Asia Pacific Journal of Marketing and Logistics, 32 (2). pp. 322-342. ISSN 1355-5855

    Khan, MA, Ashraf, R ORCID logoORCID: https://orcid.org/0000-0002-5703-598X and Malik, A (2019) Do identity-based perceptions lead to brand avoidance? A cross-national investigation. Asia Pacific Journal of Marketing and Logistics, 31 (4). pp. 1095-1117. ISSN 1355-5855

    Ashraf, R ORCID logoORCID: https://orcid.org/0000-0002-5703-598X and Yousaf, S (2018) Union railways: Ad spot pricing dilemma? (B). Asian Journal of Management Cases, 15 (2). pp. 184-195. ISSN 0972-8201

    Ashraf, R ORCID logoORCID: https://orcid.org/0000-0002-5703-598X and Merunka, D (2017) The use and misuse of student samples: An empirical investigation of European marketing research. Journal of Consumer Behaviour: an international research review, 16 (4). pp. 295-308. ISSN 1472-0817

    Ashraf, R ORCID logoORCID: https://orcid.org/0000-0002-5703-598X, Zahid, A, Khawaja, ZUA and Yousaf, S (2016) Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2). pp. 125-147. ISSN 0972-8201

    Ashraf, R ORCID logoORCID: https://orcid.org/0000-0002-5703-598X and Merunka, D (2013) The impact of customer-company identification on consumer reactions to new corporate initiatives: The case of brand extensions. Marketing Intelligence and Planning, 31 (5). pp. 489-507. ISSN 0263-4503

    Conference or Workshop Item

    Ashraf, Rohail, Alamoudi, Hawazen, Alharthi, Majed and Khan, Muhammad Asif (2024) The dark side of online channels: a relational norm perspective. In: 2024 Academy of Marketing Science World Marketing Congress, 25 June 2024 - 29 June 2024, Bel Ombre, Mauritius.

    This list was generated on Thu Nov 14 06:22:50 2024 GMT.