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Article

Mir, Mahmood, Ashraf, Rohail ORCID: https://orcid.org/0000-0002-5703-598X, Syed, Tahir Abbas, Ali, Sara and Nawaz, Raheel (2023) Mapping the service recovery research landscape: a bibliometric‐based systematic review. Psychology and Marketing, 40 (10). pp. 2060-2087. ISSN 0742-6046

Ashraf, Rohail ORCID: https://orcid.org/0000-0002-5703-598X, Khan, Muhammad Asif, Khuhro, Rafique Ahmed and Bhatti, Zeeshan Ahmed (2022) Knowledge creation dynamics of technological forecasting and social change special issues. Technological Forecasting and Social Change, 180. p. 121663. ISSN 0040-1625

Khan, MA, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Baazeem, TAS (2022) A cross-national investigation of psychological factors of donor behavior: the case of university endowment funds. Journal of Applied Research in Higher Education, 14 (2). pp. 679-692. ISSN 1758-1184

Usman, U, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Khan, MA (2021) Haleeb: Rejuvenating the Market Leader of the Past. Asian Journal of Management Cases, 18 (2). pp. 109-125. ISSN 0972-8201

Khan, MA, Pattnaik, D, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X, Ali, I, Kumar, S and Donthu, N (2021) Value of special issues in the journal of business research: a bibliometric analysis. Journal of Business Research, 125. pp. 295-313. ISSN 0148-2963

Khan, MA, Ali, I and Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X (2020) A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984-2020. Psychology and Marketing, 37 (9). pp. 1144-1170. ISSN 0742-6046

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X, Albert, N, Merunka, D and Khan, MA (2020) Consumer involvement with corporate ads vs product ads: a cross-national study. Asia Pacific Journal of Marketing and Logistics, 32 (2). pp. 322-342. ISSN 1355-5855

Khan, MA, Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Malik, A (2019) Do identity-based perceptions lead to brand avoidance? A cross-national investigation. Asia Pacific Journal of Marketing and Logistics, 31 (4). pp. 1095-1117. ISSN 1355-5855

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Yousaf, S (2018) Union railways: Ad spot pricing dilemma? (B). Asian Journal of Management Cases, 15 (2). pp. 184-195. ISSN 0972-8201

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Merunka, D (2017) The use and misuse of student samples: An empirical investigation of European marketing research. Journal of Consumer Behaviour: an international research review, 16 (4). pp. 295-308. ISSN 1472-0817

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X, Zahid, A, Khawaja, ZUA and Yousaf, S (2016) Union Railways: Selling Advertising Rights on Trains and Stations. Asian Journal of Management Cases, 13 (2). pp. 125-147. ISSN 0972-8201

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Merunka, D (2013) The impact of customer-company identification on consumer reactions to new corporate initiatives: The case of brand extensions. Marketing Intelligence and Planning, 31 (5). pp. 489-507. ISSN 0263-4503

Conference or Workshop Item

Ashraf, Rohail, Alamoudi, Hawazen, Alharthi, Majed and Khan, Muhammad Asif (2024) The dark side of online channels: a relational norm perspective. In: 2024 Academy of Marketing Science World Marketing Congress, 25 June 2024 - 29 June 2024, Bel Ombre, Mauritius.