Items where Author is "Malik, A"
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Article
Khan, MA, Ashraf, R 
ORCID: https://orcid.org/0000-0002-5703-598X and Malik, A
(2019)
Do identity-based perceptions lead to brand avoidance? A cross-national investigation.
Asia Pacific Journal of Marketing and Logistics, 31 (4).
pp. 1095-1117.
ISSN 1355-5855