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    Mediating Role of Social Commerce Trust in Behavioral Intention and Use

    Jeyaraj, Anand, Ismagilova, Elvira, Jadil, Yassine, Sarker, Prianka, Rana, Nripendra P, Hughes, Laurie and Dwivedi, Yogesh K (2023) Mediating Role of Social Commerce Trust in Behavioral Intention and Use. Information Systems Management, 40 (4). pp. 354-370. ISSN 1058-0530

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    Abstract

    While the importance of s-commerce is implicitly recognized, inconsistencies in extant empirical research pose significant challenges. Based on perspectives from trust, social presence, and socio-technical theories, this study develops an integrated model of the factors that influence intention and use behavior, with particular attention to the role of trust in s-commerce. The model is tested using meta-analytic structural equation modeling techniques on 201 observations from 83 s-commerce studies. Implications for research and practice are discussed.

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