Serious Game Reality and Industrial Museum: the 'Bryant & May Match Factory' project in the Peoples' History Museum (UK)

Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641, Trunfio, Mariapina and Campana, Salvatore (2023) Serious Game Reality and Industrial Museum: the 'Bryant & May Match Factory' project in the Peoples' History Museum (UK). In: International XR Conference 2022, 27 April 2022 - 29 April 2022, Lisbon, Portugal.

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Abstract

This paper capitalises on the opportunities and challenges to explore similarities and differences between consolidated new realities – augmented reality, virtual reality, and mixed reality – and hybrid technological realities to explore how the serious game reality’s technological and functional elements influence visitors' experiences in museum and post-experience behaviours. Findings validate the influence of serious game reality functional elements on visitors' experiences, showing how embodiment continues to remain closely correlated to traditional experience to drive post-experience behaviours. However, some theoretical questions remain open, considering the influence of 4.0 experience on museum post-experience.