Reviewing engagement and touch points in Higher Education course selection decision making

Towers, Angela (2019) Reviewing engagement and touch points in Higher Education course selection decision making. In: Academy of Marketing Annual Conference 2019: 52nd Annual Conference Proceedings, 01 July 2019 - 04 July 2019, London, UK.

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Item Type:	Conference or Workshop Item (Paper)
Peer-reviewed:	Yes
Date Deposited:	23 Mar 2020 12:34
Publisher:	https://www.academyofmarketing.org/conference/conference-2019/
Divisions:	Faculties > Business and Law
URI:	https://e-space.mmu.ac.uk/id/eprint/624915

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