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Article

Towers, Angela and Towers, Neil (2020) Re-evaluating the postgraduate students’ course selection decision making process in the digital era. Studies in Higher Education, 45 (6). pp. 1133-1148. ISSN 0307-5079

Hall, AE and Towers, N (2017) Understanding how Millennial shopper decide what to buy: digitally connected unseen journeys. International Journal of Retail and Distribution Management, 45 (5). ISSN 0959-0552

Conference or Workshop Item

Towers, Angela (2019) Reviewing engagement and touch points in Higher Education course selection decision making. In: Academy of Marketing Annual Conference 2019: 52nd Annual Conference Proceedings, 01 July 2019 - 04 July 2019, London, UK.

Hall, AE (2018) Looking inside the black box: connected students and university decisions. In: 6th International Conference on Contemporary Marketing Issues (ICCMI 2018), 27 June 2018 - 29 June 2018, Athens, Greece. (Unpublished)