Experiencing Immersive Virtual Reality in Museums

Lee, H, Jung, T ORCID: https://orcid.org/0000-0002-8594-6641, tom Dieck, Mandy ORCID: https://orcid.org/0000-0002-8765-8969 and Chung, N (2019) Experiencing Immersive Virtual Reality in Museums. Information and Management, 57 (5). ISSN 0378-7206

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Abstract

Virtual Reality (VR) has been regarded as a highly effective technology that enables people to gain enjoyable and immersive information about museum collections. Drawing from the four realms of the experience economy, we assume absorptive experiences influence immersive experiences, overall museum VR tour experience, and intention to visit a museum. The results show that all the hypotheses are supported. Furthermore, we compared and tested the proposed model and its rival model (postulating the direct influence of the four realms of the experience economy on museum VR experience) and found that the proposed model is better than the rival model.

Item Type:	Article
Peer-reviewed:	Yes
Date Deposited:	07 Nov 2019 09:41
Publisher:	Elsevier
Additional Information:	This is an Author Accepted Manuscript of a forthcoming paper accepted for publication by Elsevier, in Information and Management.
Divisions:	Faculties > Business and Law
Subject terms:	experience economy, absorption, immersion, virtual reality, museum, tourism, Information Systems, 0806 Information Systems, 1503 Business and Management
URI:	https://e-space.mmu.ac.uk/id/eprint/624288
DOI:	https://doi.org/10.1016/j.im.2019.103229
ISSN	0378-7206

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