Technological innovations transforming the consumer retail experience: a review of literature

Moorhouse, N, tom Dieck, MC and Jung, TH (2017) Technological innovations transforming the consumer retail experience: a review of literature. In: Augmented reality and virtual reality empowering human, place and business. Progress in IS . Springer, pp. 133-144. ISBN 3319640275

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Official URL: https://www.springer.com/gb/book/9783319640266

Abstract

This volume provides the latest outcomes of augmented reality (AR) and virtual reality (VR) research conducted in various industries.

Item Type:	Book Section
Peer-reviewed:	Yes
Date Deposited:	07 Jun 2018 08:36
Publisher:	Springer
Divisions:	Faculties > Business and Law
Subject terms:	Business & Economics
URI:	https://e-space.mmu.ac.uk/id/eprint/619207
DOI:	https://doi.org/10.1007/978-3-319-64027-3_10

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