Manchester Metropolitan University's Research Repository

    Experiencing Immersive Virtual Reality in Museums

    Lee, H, Jung, T ORCID logoORCID: https://orcid.org/0000-0002-8594-6641, tom Dieck, Mandy ORCID logoORCID: https://orcid.org/0000-0002-8765-8969 and Chung, N (2019) Experiencing Immersive Virtual Reality in Museums. Information and Management, 57 (5). ISSN 0378-7206

    Accepted Version
    Available under License Creative Commons Attribution Non-commercial No Derivatives.

    Download (543kB) | Preview


    Virtual Reality (VR) has been regarded as a highly effective technology that enables people to gain enjoyable and immersive information about museum collections. Drawing from the four realms of the experience economy, we assume absorptive experiences influence immersive experiences, overall museum VR tour experience, and intention to visit a museum. The results show that all the hypotheses are supported. Furthermore, we compared and tested the proposed model and its rival model (postulating the direct influence of the four realms of the experience economy on museum VR experience) and found that the proposed model is better than the rival model.

    Impact and Reach


    Activity Overview
    6 month trend
    6 month trend

    Additional statistics for this dataset are available via IRStats2.


    Repository staff only

    Edit record Edit record