Items where Division is "Faculties > Faculty of Business and Law > Marketing and Retail" and Year is 2001

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Ashford, Ruth and Towers, Neil (2001) W. Moorcroft plc: the strategic role of marketing communications and public relations within an SME. In: Public relations cases and readings: international perpectives. Routledge. ISBN 9780415234269

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Harris, Phil and Moss, Danny A. (2001) Understanding public affairs. Journal of public affairs, 1 (1). pp. 6-8. ISSN 1472-3891

Holden, Tony and Schmidt, Ruth A. (2001) Commerce at light speed – an international comparative evaluation of CALS strategy and implementation in the USA and Japan. Industrial management & data systems, 101 (1). pp. 32-40. ISSN 0263-5577

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Moss, Danny A. and Green, Robert C. (2001) Re-examining the manager’s role in public relations: what management and public relations research teaches us. Journal of communication management, 6 (2). pp. 118-132. ISSN 1363-254X

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Pal, John W. and Bennison, David J. and Clarke, Ian and Byrom, John (2001) Power, policy networks and planning: the involvement of major grocery retailers in the formulation of planning policy guidance note 6 since 1988. The international review of retail distribution and consumer research, 11 (3). pp. 225-246. ISSN 1466-4402

Parker, Cathy and Mathews, Brian P. (2001) Customer satisfaction: contrasting academic and consumers’ interpretations. Marketing intelligence & planning, 19 (1). pp. 38-44. ISSN 0263-4503

Pioch, Elke and Schmidt, Ruth A. (2001) German retail pharmacies –- regulation, professional identity and commercial differentiation. Marketing intelligence & planning, 19 (5). pp. 330-340. ISSN 0263-4503

Pratten, John D. and Ashford, Ruth (2001) How professional are our professional bodies – the differences in admittance procedures. ISSN 0140-9174

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Schmidt, Ruth A. and Pioch, Elke (2001) Ten years after: the impact of German unification on retail pharmacies. International journal of retail & distribution management, 29 (5). pp. 247-258. ISSN 0959-0552

Shin, Minsoo and Holden, Tony and Schmidt, Ruth A. (2001) From knowledge theory to management practice: towards an integrated approach. Information processing & management, 37 (2). pp. 335-355. ISSN 0306-4573

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Tonge, Jane (2001) A review of small business literature part 1: Defining the small business. Working Paper. Manchester Metropolitan University.

Tonge, Jane (2001) A review of small business literature part 2: Birth, growth and death of the small business. Working Paper. Manchester Metropolitan University.

Towers, Neil and Ashford, Ruth (2001) The supply chain management of production planning and sustainable customer relationships. Management research news, 24 (12). pp. 1-6. ISSN 0140-9174