Items where Division is "Faculties > Business and Law" and Year is 2026

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Article
Ndasi, Wilson ORCID: https://orcid.org/0000-0002-2523-0991 and CHEUNG, Man Lai
ORCID: https://orcid.org/0000-0003-0320-1134
(2026)
Navigating influence: a mixed-method study on the role of social media influencer type and message content in driving digital engagement and patronage intentions.
International Journal of Hospitality Management, 132.
ISSN 0278-4319