Items where Author is "Yurteri, Sidar"

Essiz, Oguzhan ORCID: https://orcid.org/0000-0002-8976-7800, Senyuz, Aysu ORCID: https://orcid.org/0000-0002-4744-2442 and Yurteri, Sidar ORCID: https://orcid.org/0000-0001-6039-6447 (2025) The Dark Side of a Big Smile: Detrimental Effects of Smile Intensity on Luxury Brand Advertising Effectiveness. Psychology and Marketing. ISSN 0742-6046

Yurteri, Sidar ORCID: https://orcid.org/0000-0001-6039-6447, Mandrik, Carter ORCID: https://orcid.org/0000-0003-3599-6664 and Essiz, Oguzhan ORCID: https://orcid.org/0000-0002-8976-7800 (2023) Effects of brand priming on sustainable consumption attitudes and behaviors. In: The 1st Research Innovation in Sustainable Marketing: A Global Virtual Symposium, 14 March 2023 - 16 March 2023, Online.

Essiz, Oguzhan ORCID: https://orcid.org/0000-0002-8976-7800, Yurteri, Sidar, Mandrik, Carter and Senyuz, Aysu (2023) Exploring the value-action gap in green consumption: roles of risk aversion, subjective knowledge, and gender differences. Journal of Global Marketing, 36 (1). pp. 67-92. ISSN 0891-1762