Items where Author is "Yang, Morgan X"
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Article
Cheung, Man Lai 
ORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Yang, Morgan X ORCID: https://orcid.org/0000-0001-8231-7834, Koay, Kian Yeik ORCID: https://orcid.org/0000-0002-6268-161X and Chang, Man Kit ORCID: https://orcid.org/0000-0002-4347-7840
(2022)
Exploring the nexus of social media influencers and consumer brand engagement.
Asia Pacific Journal of Marketing and Logistics, 34 (10).
pp. 2370-2385.
ISSN 1355-5855