Items where Author is "Soh, PCH"
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Article
Koay, KY, Cheung, ML 
ORCID: https://orcid.org/0000-0003-0320-1134, Soh, PCH and Teoh, CW
(2022)
Social media influencer marketing: the moderating role of materialism.
European Business Review, 34 (2).
pp. 224-243.
ISSN 0955-534X