Items where Author is "Prim, Alexandre"
![]() | Up a level |
Article
tom Dieck, Mandy ORCID: https://orcid.org/0000-0002-8765-8969, Cranmer, Ella, Prim, Alexandre and Bamford, David
ORCID: https://orcid.org/0000-0002-1050-1357
(2023)
Can Augmented Reality (AR) applications enhance students’ experiences? Gratifications, engagement and learning styles.
Information Technology and People.
ISSN 0959-3845
tom Dieck, Mandy ORCID: https://orcid.org/0000-0002-8765-8969, Cranmer, E, Prim, Alexandre and Bamford, David
ORCID: https://orcid.org/0000-0002-1050-1357
(2023)
The effects of augmented reality shopping experiences: immersion, presence and satisfaction.
Journal of Research in Interactive Marketing.
ISSN 1750-5933