Items where Author is "Prim, Alexandre"

tom Dieck, Mandy ORCID: https://orcid.org/0000-0002-8765-8969, Cranmer, Ella, Prim, Alexandre and Bamford, David ORCID: https://orcid.org/0000-0002-1050-1357 (2024) Can Augmented Reality (AR) applications enhance students’ experiences? Gratifications, engagement and learning styles. Information Technology and People, 37 (3). pp. 1251-1278. ISSN 0959-3845

tom Dieck, Mandy ORCID: https://orcid.org/0000-0002-8765-8969, Cranmer, Eleanor, Prim, Alexandre and Bamford, David ORCID: https://orcid.org/0000-0002-1050-1357 (2023) The effects of augmented reality shopping experiences: immersion, presence and satisfaction. Journal of Research in Interactive Marketing, 17 (6). pp. 940-958. ISSN 2040-7122