Items where Author is "Pires, GD"

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD, Rosenberger, PJ, Leung, WKS and Attia, S ORCID: https://orcid.org/0000-0001-8475-4093 (2024) Exploring the theory of consumer-engagement marketing: antecedents and consequences of consumers’ participative and engagement behaviours. Journal of Strategic Marketing, 32 (8). pp. 1444-1459. ISSN 0965-254X

Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD, Rosenberger, PJ, Leung, WKS and Salehhuddin Sharipudin, MN ORCID: https://orcid.org/0000-0002-9013-4074 (2021) The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61. ISSN 0969-6989