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    Items where Author is "Najafi-Tavani, Saeed"

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    Najafi-Tavani, Saeed, Naudé, Peter, Smith, Paul ORCID logoORCID: https://orcid.org/0000-0002-3772-8375 and Khademi-Gerashi, Mehdi (2023) Teach well, learn better - Customer involvement and new product performance in B2B markets: the role of desorptive and absorptive capacity. Industrial Marketing Management, 108. pp. 263-275. ISSN 0019-8501

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