Items where Author is "Merunka, D"

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X, Albert, N, Merunka, D and Khan, MA (2020) Consumer involvement with corporate ads vs product ads: a cross-national study. Asia Pacific Journal of Marketing and Logistics, 32 (2). pp. 322-342. ISSN 1355-5855

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Merunka, D (2017) The use and misuse of student samples: An empirical investigation of European marketing research. Journal of Consumer Behaviour: an international research review, 16 (4). pp. 295-308. ISSN 1472-0817

Ashraf, R ORCID: https://orcid.org/0000-0002-5703-598X and Merunka, D (2013) The impact of customer-company identification on consumer reactions to new corporate initiatives: The case of brand extensions. Marketing Intelligence and Planning, 31 (5). pp. 489-507. ISSN 0263-4503