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    Items where Author is "McCarthy, J"

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    Number of items: 8.

    Article

    McCarthy, J, Rowley, J, Ashworth, CJ and Pioch, E (2014) Managing brand presence through social media: the case of UK football clubs. INTERNET RESEARCH, 24. ISSN 1066-2243

    Watson, C, McCarthy, J and Rowley, J (2013) Consumer attitudes towards mobile marketing in the smart phone era. International Journal of Information Management, 33. ISSN 0268-4012

    Conference or Workshop Item

    Bresnen, MJ, Sharp, C, Dixon, W, Sanders, C, Austin, L, McCarthy, J and Howard, S (2018) Implementing Disruptive Technological Change in UK Healthcare: Exploring the Development of a Smart Phone App for Remote Patient Monitoring as a Boundary Object. In: 34th EGOS Colloquium, 05 July 2018 - 07 July 2018, Tallinn, Estonia.

    McCarthy, J, Pioch, E, Rowley, J, Ashworth, CJ, Harrigan, P and Harris, L (2016) The Practice of Business Research: Akin to Orienteering. In: Academy of Marketing Conference 2012: Marketing: Catching the Technology Wave. (Unpublished)

    McCarthy, J (2016) Social Network Sites and Relationship Marketing Communications: Challenges for UK Football Clubs. In: 12th Annual Doctoral Symposium 2009. (Unpublished)

    McCarthy, J (2012) Reflections on Business Research: Working Backwards, Forwards, Sideways. In: 15th Annual Doctoral Symposium 2012. (Unpublished)

    McCarthy, J (2012) Reflections on Business Research: Challenging Convention. In: NARTI 8th Annual Doctoral Colloquium. (Unpublished)

    McCarthy, J (2011) Social Network Sites and Relationship Marketing Communications: Challenges for UK Football Clubs. In: 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011. (Unpublished)

    This list was generated on Tue Apr 16 05:11:19 2024 BST.