Social Network Sites and Relationship Marketing Communications: Challenges for UK Football Clubs

McCarthy, J (2011) Social Network Sites and Relationship Marketing Communications: Challenges for UK Football Clubs. In: 15th International Academic MindTrek Conference: Envisioning Future Media Environments, MindTrek 2011. (Unpublished)

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Item Type:	Conference or Workshop Item (Paper)
Peer-reviewed:	No
Date Deposited:	14 Jan 2016 14:06
Additional Information:	Best Academic Paper Award. Presented at the 15th International Academic MindTrek Conference: Envisioning Future Media Environments, Tampere, Finland, 28-30th September, 2011.
Divisions:	Faculties > Business and Law
URI:	https://e-space.mmu.ac.uk/id/eprint/593479

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