Items where Author is "Leung, WKS"
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Koay, KY ORCID: https://orcid.org/0000-0002-6268-161X, Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Lom, HS ORCID: https://orcid.org/0000-0002-3840-0574 and Leung, WKS (2024) Perceived risk and second-hand clothing consumption: a moderated-moderation model. Journal of Fashion Marketing and Management, 28 (2). pp. 240-253. ISSN 1361-2026
Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Leung, WKS, Cheah, JH ORCID: https://orcid.org/0000-0001-8440-9564 and Ting, H ORCID: https://orcid.org/0000-0002-1389-976X (2022) Exploring the effectiveness of emotional and rational user-generated contents in digital tourism platforms. Journal of Vacation Marketing, 28 (2). pp. 152-170. ISSN 1356-7667
Cheung, ML ORCID: https://orcid.org/0000-0003-0320-1134, Pires, GD, Rosenberger, PJ, Leung, WKS and Salehhuddin Sharipudin, MN ORCID: https://orcid.org/0000-0002-9013-4074 (2021) The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions. Journal of Retailing and Consumer Services, 61. ISSN 0969-6989