Items where Author is "Krey, Nina"

tom Dieck, Mandy ORCID: https://orcid.org/0000-0002-8765-8969, Krey, Nina and Cranmer, Eleanor (2024) The value of augmented reality: exploring hedonic and utilitarian augmented reality experiences. Internet Research. ISSN 1066-2243

Krey, Nina, tom Dieck, Mandy ORCID: https://orcid.org/0000-0002-8765-8969, Wu, Shuang and Fountoulaki, Paraskevi (2023) Exploring the Influence of Touch Points on Tourist Experiences at Crisis Impacted Destinations. Journal of Travel Research, 62 (1). pp. 39-54. ISSN 0047-2875

Rauschnabel, Philipp A, Babin, Barry J, tom Dieck, M. Claudia ORCID: https://orcid.org/0000-0002-8765-8969, Krey, Nina and Jung, Timothy ORCID: https://orcid.org/0000-0002-8594-6641 (2022) What is Augmented Reality Marketing? Its definition, complexity, and future. Journal of Business Research, 142. pp. 1140-1150. ISSN 0148-2963