Items where Author is "Koay, Kian Yeik"

Article

Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Yang, Morgan X ORCID: https://orcid.org/0000-0001-8231-7834, Koay, Kian Yeik ORCID: https://orcid.org/0000-0002-6268-161X and Chang, Man Kit ORCID: https://orcid.org/0000-0002-4347-7840 (2022) Exploring the nexus of social media influencers and consumer brand engagement. Asia Pacific Journal of Marketing and Logistics, 34 (10). pp. 2370-2385. ISSN 1355-5855

Cheung, Man Lai ORCID: https://orcid.org/0000-0003-0320-1134, Leung, Wilson K S ORCID: https://orcid.org/0000-0002-0345-5508, Aw, Eugene Cheng-Xi and Koay, Kian Yeik ORCID: https://orcid.org/0000-0002-6268-161X (2022) “I follow what you post!”: the role of social media influencers’ content characteristics in consumers' online brand-related activities (COBRAs). Journal of Retailing and Consumer Services, 66. ISSN 0969-6989